Feel Safer On The Road With Nissan Safety Shield 360
Have you ever wished you could have more peace of mind as you travel? Every driver experiences challenging driving situations from time to time, which is why it’s important to stay aware and alert of your surroundings. When you drive a Nissan car, truck, or SUV, you’ll have a suite of 6 advanced Nissan Intelligent Mobility features on your side to help you stay out of harm’s way. This suite, called Nissan Safety Shield 360, uses sonar, cameras, and radar technology to monitor your Nissan’s surroundings and provide assistance when needed. Nissan Safety Shield 360 was designed to help you drive with confidence every time you get behind the wheel of your new Nissan.
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Lane Departure Warning
There’s no such thing as a perfect driver, and it only takes a second of being distracted to accidentally travel outside of your lane. Lane Departure Warning will alert you if you begin to drift outside of your lane, so you can correct the problem before a potential accident occurs.
Automatic Emergency Braking with Pedestrian Detection
Everyone wants to avoid a collision while driving. One of the features of Nissan Safety Shield 360 is Automatic Emergency Braking with Pedestrian Detection which can help you prevent or mitigate collisions by providing alerts and applying the brakes for you.
Rear Cross Traffic Alert
If you’ve ever tried to back out of your spot in a busy parking lot, you know how difficult it can be to see what’s happening around your vehicle. Rear Cross Traffic Alert can provide alerts when it detects a vehicle entering the area behind your Nissan so you can reverse with peace of mind.
High Beam Assist
It can be difficult to constantly adjust your headlights according to your surroundings. Luckily, Nissan Safety Shield 360 includes High Beam Assist which will do the work for you. It can turn your high beams down when it detects oncoming traffic at night so you can focus on the road.
Rear Automatic Braking
Reversing can be difficult, especially when there are items hidden in your blind spots. When you begin to reverse in your Nissan, Rear Automatic Braking will detect items in your path and apply the brakes for you if you fail to apply them yourself.
Blind Spot Warning
Blind spots are notorious for causing accidents out on the road. Blind Spot Warning is a system that can detect a vehicle in your blind spot as you drive. It’ll alert you with a chime once it detects a vehicle in that area so you can have a better sense of when to change lanes safely.
Premier Nissan of Metairie ,
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Jul 11, 2024
I have always had a professional job-well done experience here. I trust them very much with my older Nissan Juke-I’ve been coming here for years!
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Jul 1, 2024
Incredible customer service and car. My car broke down on I-5 south and was towed here. In a stressful situation, the team was responsive and truly cared for me and my car.
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Jun 19, 2024
I bought my 2010 Nissan Titan crew new and have done all services with Olympia Nissan and am very pleased with the service dept
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Jun 13, 2024
This dealership has never guided me in the wrong direction and treated me with respect!
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Jun 12, 2024
Prompt, attentive and friendly. Easy to make appointments and great communication with what’s needed or suggested.
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Jun 7, 2024
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May 21, 2024
Always great service at Olympia Nissan! The service is completed ahead of schedule and the car is clean! I have been using them for over 10 years
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May 14, 2024
May 8, 2024
Service department are very helpful, professional and efficient. The times I come in for service is always a friendly and painless.
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Apr 21, 2024
Olympia Nissan has a great service department. They’re professional but friendly. They always get their work done in the time they promise and I never have issues with the work they do.
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Apr 17, 2024
Austin the service manager assisted me with my vehicles warranty work that needed to be done.It really was nice to have some help with the warranty company.Cheers to you Austin.
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Apr 8, 2024
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Mar 27, 2024
Great customer service. They gor our car finished earlier than they said they would.
Great hot chocolate also.
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Mar 22, 2024
Nissan has very good service and trust I will always have them service my car.
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Mar 11, 2024
Was given the wrong keys and couldn’t find my car as it wasn’t done. Other than than that the waiting area was very clean. People that I worked with was friendly and informative.
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Mar 6, 2024
Everybody in the service department is very friendly and professional. I appreciate their time and good advice.
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Mar 1, 2024
My intake person took the time to explain the recall on my Rogue. He was professional and personable .
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Feb 28, 2024
Easy to book service online, easy to see what is going during service, and fast getting back my car.
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Feb 23, 2024
Very professional.prompt service. Explained everything well. I was early for appointment but they took my car right in. Very helpful technician. Love getting a car wash too.
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Jan 12, 2024
Best in the world. Would not take my car anywhere else. Bruce and Adrian are the best.
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Dec 15, 2023
Olympia Nissan staff always provide such friendly and professional service. My car is always done sooner than expected
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Dec 6, 2023
I have never been disappointed with the service from Olympia Nissan. The service staff is always very helpful.
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Dec 4, 2023
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Nov 22, 2023
Did a great job Hailey explain everything and things to be done for the nxt visit
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Nov 18, 2023
If you want great service and flexibility to work with you on your vehicle needs, definitely goto this place. Great people and great care for your vehicle and they care a lot about their customers. Especially the service advisors.
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Nov 7, 2023
Amazing dealership and service department who truly cares. This dealership has my service for the long term.
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Oct 25, 2023
I always receive the best customer service at Olympia Nissan, and repairs are reasonable and done well.
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Oct 25, 2023
Great job! Megan took care of my car even without an appointment! Very fast and great service! Thank you!
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Oct 12, 2023
Great service diagnosed what was wrong with my car gave me an estimate I said go ahead and they got it in fixed and back to me in less than a day
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Oct 12, 2023
Easy to make appointments on line. Courteous knowledgeable staff. Warranties on service. Area to wait for your vehicle.
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Oct 11, 2023
They are very professional and very great at giving advice for any mechanical issues and prices.
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Sep 30, 2023
Great service, very quickly completed. Being able to get a ride home and back was also appreciated.
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Sep 14, 2023
Whether servicing a vehicle for major or minor issues or purchasing another Nissan, I’ve been a customer for over 10 years. The Service Mgr is absolutely top notch, and overall this dealership does business in a straightforward and responsible manner.
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Sep 7, 2023
Very helpful, they clearly informed me on the issue and solved them the same day!!
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Aug 22, 2023
It was great! My advisor was personable and profession. Working with him was probably one of the best experiences I have had at a service center. If I didn’t live across the country I’d be sure to return.
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Aug 9, 2023
Olympia Nissan has always been a great experience for me the staff is amazing and thank you to Megan for all your help!
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Jul 21, 2023
They where punctual and very professional. They even replaced a battery that was almost out of warranty.
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Jul 20, 2023
Calling to make an appointment for oil change to checking in to receive my car back was noting but great customer service. Acknowledging that I’ve been a long time customer to letting me know what was need to be done and when on the inspection of the car.
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Jul 13, 2023
Fine. Right on time and all explained in understandable terms. Efficient and very courteous employees.
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Jul 3, 2023
Hailey helped me out and she was great. Very professional and answered all my questions.
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Jul 1, 2023
The Olympia Nissan service department is the best and friendliest I have encountered since I moved to Washington. Thanks. I will continue to return for further work in the future.
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Jul 1, 2023
Great customer service, excellent, communication, and prompt service! I am very happy and satisfied with the overall experience.
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Jun 27, 2023
Wonderful service wonderful people. Great service of my car and they always take good care of me while I’m there.
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Jun 27, 2023
My visit on Saturday 24th was great Austin McCoy was very helpful an he did an awesome job with taking care of me. Good customer service he is a keeper.
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May 30, 2023
Wonderful people, great service, the car dealership to buy from, a great pace to go if you’re looking for stellar people. I’ll get my next Z car from there definitely.
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May 21, 2023
Very helpful providing great customer service. Focused to provide a quick process to purchase a vehicle.
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May 19, 2023
Good Good Good Good Good Good Good Good Good Good Good Good Good Good friendly
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May 18, 2023
Excellent service department. All the staff were very friendly, helpful, and kept us informed through the whole repair process. They were also able to complete the repairs on time.
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May 12, 2023
Great service and staff were courteous and addressed every need. I used the shuttle and Debbie was the best. Thanks to everyone !!
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May 11, 2023
Clean,friendly, and excellent waiting room with snacks water and coffee. Car was washed after service
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Apr 28, 2023
Easiest car purchase we have ever done.
All the sales Staff were friendly and helpful. Our sales person, Autumn, was super and we felt she went above and beyond what we have experienced with sales staff at other dealerships. Our daughter bought a car 2 weeks before us from Autumn and that sealed the deal for us!!!
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Apr 21, 2023
Good service and ready when promised. I will write how ever many words it takes.
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Apr 13, 2023
Service was great . Austin was very helpful n friendly. Made me feel welcome n thank him for his courtesy
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Apr 12, 2023
All the employees, whether in the service dept or sales, are so nice and friendly everytime I walk into the dealership. I think I’m greeted by at least 3 people each time 😊
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Apr 1, 2023
They were able to get me in very quickly and very accommodating of my work schedule
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Mar 29, 2023
this is a first rate service center, from the people at the front desk to the technicians in the garage
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Mar 29, 2023
The team at this dealership have been great from sales to the maintenance of my truck. I’ve recommended Olympia Nissan to my friends and family.
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Mar 21, 2023
Always a good place to have my car service. Awesome technicians and service advisor. Bruce always provide the best customer service.
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Mar 16, 2023
Olympia Nissan is the best auto dealer I ever had and I’m 83 years and driving a near thirty-year-old Pathfinder I purchased in 2994.I credit the service department for the longevity of my vehicle.
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Mar 10, 2023
I had a great experience with them! Austin Kale did a great job, and was a real professional! He is a tremendous asset to Olympia Nissan!
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Feb 28, 2023
They really go beyond to get what we exactly wants, every time they do oil changes they make-sure that our car are clean and ready to go.
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Feb 24, 2023
Excellent service, knowledgeable, and very helpful. Good communication and was able to help with everything I need.
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Feb 23, 2023
Great employees in all departments. They are Very professional and courteous in their fields of expertise.
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Feb 14, 2023
Service great. Prices are competitive. Attention to detail excellent. Waiting room, magazines and coffee and snacks all indicate appreciation of customers.
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Feb 2, 2023
FLOOD! Yes, that is his name! Great experience it was like buying a car from a friend! Thanks again!.
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Jan 31, 2023
Extremely satisfied with service will recommend to others when needed service
Service advisor always prompt and friendly
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Jan 30, 2023
Bruce provided great customer service and the information we needed to for the service provided for our vehicle.
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Jan 18, 2023
Excellent service, friendly staff, professional. Hailey was extremely friendly and helpful answering all my questions. I will definitely return
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Jan 16, 2023
After many service visits to Oly Nissan, I am happy to give them a ten out of ten rating.
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Jan 15, 2023
Service person was helpful, vehicle was done sooner than predicted, most of my questions were answered.
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Jan 13, 2023
Service employees are always friendly. My only complaint was it too over an hour for an oil change and tire rotation.
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Jan 9, 2023
Excellent customer service and value. My service was started on time and done earlier than expected. The special from Nissan was honored and the price was exactly what was quoted.
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Jan 1, 2023
We are always pleased with the dedication and service provided here. We have purchased and leased multiple cars and trucks over the years and have never had an issue with Olympia Nissan.
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Dec 15, 2022
From day one of my purchase from Olympia Nissan, have always had outstanding service from the whole team. They have always taken great care of my car and my wallet.
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Oct 17, 2022
Very communicative about issues/recommendations in a timely fashion.
I appreciate them addressing new issues without having to schedule a separate appointment
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Sep 27, 2022
The dealership was great the personnel are very polite and they did an excellent job on my truck
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Sep 14, 2022
The service was great. We’ll come back very soon for our next service appointment.
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Sep 14, 2022
Olympic Nissan is a great environment. I had great service everyone was pleasant. The customer service was great and quick.
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Aug 25, 2022
Really nice, clean dealership. Went in for some warranty work. The gentleman who helped me was friendly and courteous. The work was done quickly, and they also checked all the fluids and washed the car. Convenient location. Very satisfied.
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Aug 1, 2022
Hailey was extremely helpful and professional in helping us during a difficult time. She was competent, kind, and caring; she is a true credit to this location.
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Jul 8, 2022
Friendly and helpful , kept me informed. Updated status when car would be complete washed and vacuum nicely.
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Jul 7, 2022
Friendly customer service, listens to problems and help with resolve issues. Recommends up coming services that will be needed (brake work, fluid changes). Worked with me with scheduling as I came down with covid.
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Jun 13, 2022
I had to take my 2019 Armada to Olympia Nissan to have a leak checked and it was discovered that there was a TSB concerning the 5.6L V-8. This required an entire engine replacement. I am so grateful for the service department and Bruce Stewart! He was great, made sure we had a loaner vehicle and answered all my questions. I am very appreciative of Jordan Skene who performed the work, everything functions as it should and the engine sounds great! I have nothing but great things to say about their entire department. A huge THANK YOU to everyone!
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Jun 3, 2022
They did an awesome job! They were very professional and friendly! Very satisfied with the service they provided!
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Jun 2, 2022
We are very happy to get a chance to buy a car with this dealership because everything went smooth and easy. I will recommend them 100% to my family and friends. Thank you ! Olympia Nissan, You guys are the Best !
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May 7, 2022
Austin McCoy’s customer service is beyond immaculate! He never disappoints! Has been and will be recommending him to everyone.
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May 2, 2022
This was my first service appointment at Olympian Nissan. Austin was very professional, understood what was needed, and arranged a free loaner car while my vehicle was being repaired.My 04 Xterra is running perfectly now and I really appreciate the time and effort involved to repair my car. I highly recommend this dealership and their service department.
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Apr 12, 2022
Went in on my appointment for Oil change. Service department was kind and helpful, accomadating, and very informative. Their foreman was very knowledgeable in answering my questions on my 2020 Nissan Titan Pro-4x model.
Once again a good experience. They offer free water, coffee and a little playroom inside their lobby.
Shouts out to their staff as well for being friendly, professional and welcoming. Highly recommend this service department.
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Mar 17, 2022
Very professional and courteous. Service was completed in a very timely manner and cost less than expected. Much appreciated. Thank you.
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Driving “At the Speed You Want”
On any road condition, Nissan’s unique HRA0 1.0-litre turbo engine ensures drivers of responsiveness, power, and confidence when overtaking. The engine produces a maximum power of 100 horsepower (Ps) and torque of 152 Nm, providing strong and fast acceleration from continuous torque (flat torque). While allowing drivers to enjoy “the speed you want”, the engine includes an Idling Stop feature that can automatically cut off the engine to save more fuel. This enables the New Almera’s fuel efficiency to reach a maximum level of 23.3 km/liter***.
Confident overtaking on highways is enhanced thanks to the XTRONIC CVT transmission system. The innovative D-Step Logic not only gives smooth gear changes but also provide instant acceleration.
A number of technical innovations derived from the iconic Nissan GT-R technology have enabled the Nissan Almera MY24 to improve heat management and combustion provided by the bore spray coating that helps reduce cylinder friction and weight.
Safer journeys with class-leading technology and the 360° SAFETY SHIELD
With a comprehensive package of advanced safety features, the Nissan Almera MY24gives full peace of mind when driving anywhere. The newly launched compact sedan comes with features previously only available in premium class: the first-in-class Tire Pressure Monitoring System (TPMS) that shows air pressure inside each tire and alerts driver when air pressure does not meet requirement, High Beam Assist (HBA) that automatically switches the headlights setting to low beam from high beam when it detects a vehicle ahead; and Lane Departure Warning (LDW) that notifies the driver when they begin to leave the lane in which they are traveling.
Nissan’s 360° SAFETY SHIELD continues to provide full protection. The advanced safety features include Rear Cross Traffic Alert (RCTA) that warns the driver of an approaching car or object from the rear and side during reverse parking, Intelligent Around View Monitoring (IAVM), Moving Object Detection (MOD), Intelligent Forward Collision Warning (IFCW), Blind Spot Warning (BSW), and Hill Start Assist (HSA). Included in the package is the full range of advanced protection technologies, namely Pretensioner and Load Limiter Seatbelts, six SRS airbags for all vehicle grades, Vehicle Dynamic Control (VDC) that keeps the vehicle stable in all conditions for precise turning, Anti-lock Braking System (ABS), Electronic Brake Force Distribution (EBD), and Brake Assist (BA) systems.
The Nissan Almera MY24 is available in four grades: E, EL, V and VL and both monotone colors**** — Storm White, Black Star and Gun Metallic (all grades), Radiant Red and Night Blue (VL, V, EL), and Gray Sky Pearl (V and VL); and two-tone colors (only for VL grade) — Gray Sky Pearl with Black Roof, Gun Metallic with Black Roof, and Storm White with Black Roof.
Story highlights
Nissan Second Delivery program is a free service that is intended to enhance the usual delivery of vehicles along with a detailed briefing.
Nissan has introduced the Second Delivery program to help owners manage new generation driving technologies such as ProPILOT Assist and Safety Shield 360. Admitting that it may take some time to familiarise with these features, particularly for first time Nissan owners, Second Delivery is designed to provide support personally to them.
As of February 2023, Second Delivery was introduced first for the Ariya. It is now being extended to cover the Rogue SL, Rogue Platinum, and LEAF by late 2024. It is a free service that is intended to enhance the usual delivery of vehicles by giving them a detailed briefing after a week or so to the owners of the car whether newly bought or leased.
Here’s how it works: Owners may choose to have Second Delivery from designated dealers or through the MyNISSAN app if applicable or Nissan Owners Portal. A dedicated Tech Expert reschedules the meeting point to their comfort, whether it be at home, workplace, or another location of their preference to explain to the owner all about the functionalities of the vehicle. Earlier, members may have called to request setting up of specific features, seeking answers to specific queries, or simply being introduced to technologies that can make their driving experience even more enjoyable.
As mentioned above, more than 5,000 Second Delivery appointments have been made, and each Tech Expert has undergone thorough training and, depending on a specific model, such as Ariya, Rogue or LEAF, it takes up to 900 hours of training. The majority of customers, at 93%, deemed Second Delivery tremendously valuable in getting a sense of the car’s capability, as quoted by Nissan’s vice president of eCommerce and Customer Experience, Dan Mohnke.
Mohnke emphasised the importance of personalised experiences in meeting customer expectations, especially for Ariya owners new to Nissan. “These types of experiences are extremely important for us to offer for our Ariya customers, who are largely new to the Nissan brand and interested in using all of the latest technology,” he noted.
Philip Stahl, a recent Ariya Platinum+ e-4ORCE owner from Southern California, praised the program for its utility and convenience. “It was definitely useful in getting comfortable with the technology,” he remarked. Stahl highlighted the Tech Expert’s accessibility post-appointment, noting how easily he could reach out for further assistance.
The expansion of Second Delivery underscores Nissan’s commitment to fostering long-term customer satisfaction and trust. “Second Delivery builds a sense of trust with the customer,” Mohnke added. “It shows we’re not just about the purchase. You’re a customer for life.” Nissan plans to broaden its reach across more models, supported by knowledgeable experts dedicated to enhancing the ownership experience.
Customer experience always plays a crucial role in any successful company, and the automotive industry is no exception. In fact, it’s one of the industries where customer satisfaction holds the utmost significance. In this blog post, we will delve into the Nissan customer journey, exploring its dynamic approaches and innovative ideas. Whether you’re looking to enhance how you delight your customers, you’re bound to find a couple of strategies worth implementing.
Nissan stands as an absolute benchmark in its field, with over 90 years of history and iconic products such as the Nissan Pathfinder and Altima. These offerings exemplify the intelligent decision to place consumers at the core of their strategies.
Customer Journey Example
Stage 01: AWARENESS
| Touchpoint | Customer Activity | Pain Point | Solution |
| Television Commercials | Watching Nissan commercials on TV | Ad fatigue and channel surfing | Create engaging and memorable commercials |
| Online Display Ads | Viewing Nissan ads on websites and apps | Ad blockers and banner blindness | Target specific audience segments and optimize ad placements |
| Social Media Content | Coming across Nissan posts on social media | Oversaturation of sponsored content | Provide authentic and valuable content |
| Print Advertisements | Seeing Nissan ads in magazines and newspapers | Decline in print media readership | Focus on targeted publications and digital advertising |
| Motor Shows | Attending motor shows featuring Nissan cars | Limited access to certain events or locations | Increase participation in motor shows and showcase new models |
| UEFA Champions League Sponsorship | Engaging with Nissan through the sponsorship | Lack of awareness about the sponsorship impact | Communicate the partnership benefits and engage football fans |
| Concept Cars | Exploring Nissan concept car releases | Limited availability of concept cars | Provide virtual experiences and showcase concept car features |
Stage 02: CONSIDERATION
| Touchpoint | Customer Activity | Pain Point | Solution |
| Customer Reviews | Reading and comparing customer reviews | Doubt over authenticity and relevancy of reviews | Implement verified customer reviews and ratings system |
| Test Drive | Scheduling and taking a Nissan test drive | Limited availability or difficulty scheduling | Streamline test drive booking process and expand availability |
| Comparison and Rankings | Comparing Nissan models with competitors | Conflicting information and biases in rankings | Provide objective and unbiased comparisons and rankings |
| Nissan Quality Forum | Participating in Nissan Quality Forum events | Limited awareness and access to Quality Forum events | Promote the Nissan Quality Forum and provide inclusive events |
Stage 03: CONVERSION
| Touchpoint | Customer Activity | Pain Point | Solution |
| Financing and Lease Options | Exploring financing and lease plans for Nissan | Lack of transparency in pricing and terms | Simplify financing options and provide clear terms |
| Trade-ins and Upgrades | Considering trade-in and vehicle upgrade options | Inadequate trade-in values or limited upgrade options | Offer competitive trade-in values and a wide range of upgrades |
| Testimonials and Case Studies | Reviewing success stories and customer testimonials | Lack of relatable stories and industry-specific cases | Share diverse and relatable customer success stories |
Stage 04: LOYALTY
| Touchpoint | Customer Activity | Pain Point | Solution |
| Nissan Owner Community | Engaging with the Nissan owner community | Limited exclusive benefits or rewards | Provide exclusive perks and rewards for loyal customers |
| Service and Maintenance | Visiting Nissan service centers | Inconvenient scheduling and long service wait times | Streamline service scheduling and reduce wait times |
| Personalized Communication | Receiving personalized offers and updates | Irrelevant or excessive communication | Tailor communication based on customer preferences |
| Customer Centric Training | Participating in customer-centric training programs | Lack of knowledge about Nissan’s customer focus | Offer comprehensive training programs for customer-centric approach |
| Nissan Quality Forum | Engaging with the Nissan Quality Forum | Limited engagement and participation | Foster active participation and collaboration in the forum |
Stage 05: ADVOCACY
| Touchpoint | Customer Activity | Pain Point | Solution |
| Social Media Sharing | Sharing Nissan experiences on social media | Concerns about privacy and negative feedback | Provide social media guidelines and monitor brand mentions |
| Customer Testimonials | Sharing positive experiences and testimonials | Reluctance to publicly share experiences | Encourage customers to share testimonials and reviews |
| Referral Program | Referring friends and family to consider Nissan | Lack of awareness about referral program | Promote the referral program and offer incentives |
| Customer Surveys | Providing feedback and participating in surveys | Lack of follow-up or action based on feedback | Actively respond to customer feedback and make improvements |
Noteworthy Customer Experience Initiatives by Nissan
The Nissan customer journey relies on several remarkable initiatives to capture the attention of prospects and delight its customers. Here are some of their standout activities:
Concept cars are often overlooked in the awareness stage, yet their impact is undeniable. These vehicles are born from the imaginative realm and brought to life, enabling brands like Nissan to explore futuristic ideas and anticipate design and functionality trends.
Concept cars capture people’s imagination and attract media attention with their visually striking appearance and out-of-this-world features. They become an additional means for Nissan to showcase its brand and gain visibility.
The visibility that sports, such as football, provide to brands is undeniable, and Nissan Customer Journey’s team understands this well. That’s why they decided to become the global sponsor of the UEFA Champions League, one of the most popular and widely watched football tournaments loved by fans worldwide.
Behind such initiatives, Nissan accompanies them with related activities, like launching limited editions and collections of their popular model, the Nissan Kicks.
Creating and Enhancing Your Own Customer Journey
As you may have learned, a robust customer experience strategy can be a game-changer when it comes to the satisfaction levels of your customers. A key aspect of this success lies in having a clear and well-defined customer journey.
Looking to enhance or create your customer journey? Speak with an advisor right away and start standing out from your competition with our comprehensive tools and features. Begin today!
CDP Brings Personalization to Every Customer Touchpoint for Leading Auto Manufacturer
MOUNTAIN VIEW, Calif., November 28, 2023—Treasure Data™, a leading enterprise customer data platform (CDP) provider, announced that Nissan Motor Co Ltd. Japan selected Treasure Data to enhance customer experiences from pre to post-purchase utilizing its cross-functional customer data infrastructure.
Nissan Motor Co., Ltd. Japan sought to unify data and ensure consistent brand-wide communication, all in pursuit of a superior customer experience. To accomplish this, they launched a strategic project aimed at strengthening data governance and integrating various platforms, all with the goal of achieving a comprehensive 360-degree view of their customers. Nissan choose Treasure Data CDP to capture invaluable customer insights and to promote their customer-centric activities.
“Nissan is aiming to provide a best-in-class customer experience, and in order to do this, we need to deliver more personalized marketing campaigns which enable us to acquire new customers and increase loyalty,” said Shoki Kageyama of Global ISIT department senior manager. “As we began our search for the right partner, we also wanted a CDP that would provide our customers with the highest standards of data privacy, security, and governance. Treasure Data’s CDP meets this requirement and allows us to better serve our customers while building greater trust in the process.”
“We are honored to have a respected and well-known brand like Nissan select Treasure Data to help overcome their data disconnect,” stated Kazuki Ohta, co-founder and CEO at Treasure Data. “Treasure Data’s CDP empowers companies to create a productive, efficient one-on-one customer experience at every touchpoint, which is the level of personalization expected in today’s landscape, especially within the auto industry.”
About Treasure Data